Designing the
Sky Experience
As an integral component of the University of Arizona's Steward Observatory and Department of Astronomy, Mt. Lemmon SkyCenter endeavors to enhance scientific curiosity and astronomical interest by offering exceptional educational and public outreach experiences.
I started collaborating with Mt. Lemmon SkyCenter in the Fall of 2023, creating flyers and various marketing materials tailored for online platforms and social media. Unlike my work with Enrollment Marketing, which follows specific departmental design guidelines, my collaboration with SkyCenter allows for more creative freedom. Because of that, despite both departments being part of the broader UofA brand system, you'll notice a striking difference in my designs for SkyCenter!
*Note, certain assets such as the images and certain logos are NOT assets of my own but retrieved from the department’s asset library.
Messier Marathon Handout
Tools used: Adobe InDesign, Adobe Photoshop
Dimensions: 8.5 * 11 in.
Description: For the annual overnight Messier Marathon event, I came up with multiple layout designs using one of the nebulae/galaxy image as the background.
Festival of Books Handout
Tools used: Adobe InDesign, Adobe Photoshop
Dimensions: Vary.
Description: Mt. Lemmon SkyCenter is a regular participant of the Tucson Festival of Books. To promote the upcoming event, a series of print and digital marketing collaterals are created.
Holiday Sale & Guest Speaker
Tools used: Adobe InDesign, Adobe Photoshop
Dimensions: 8.5 * 11 in.
Description: The Mt. Lemmon SkyCenter is gearing up for its year-end event, dedicated to promoting and educating audiences about fascinating astronomy-related topics.
This year, we're thrilled to announce that Dr.Cavarllaro will be our guest speaker, delving into the captivating subject of Eclipses. To promote this event, I created a handout with QR code using images of our galaxy from our asset inventory.
Icongraphics
Tools used: Adobe Illustrator
Dimensions: N/A
Description: As per the usual Marmda fashion, I like to create a few icons to accompany my designs when I get to. Here are a few icons that I created for Mt. Lemmon SkyCenter, as well as their dark-mode counterparts!
