On a Mission to Make a Difference
Arizona Asthma Coalition, established in 1996, is driven by a team of seasoned physicians and public health professionals. Dedicated to curbing asthma-related hospital visits and preventing child fatalities, we focus on empowering school nurses through annual conferences, arming them with vital skills to handle emergencies effectively.
In the face of limited funding, the organization has faced challenges in crafting visually compelling materials. During my brief relationship with them as their graphic designer, leveraging my expertise, I had the privilege of contributing to their cause by designing impactful marketing collaterals. My designs and attribution can be found here on the official website, under the “Program Handouts” section.
*Disclaimer: certain assets such as the images and the original logo composition are NOT assets of my own but retrieved from Arizona Asthma Coalition.
Branding Update
Despite the Arizona Asthma Coalition's long history, there was a lack of a unified branding guide. To ensure consistency in my designs, I took the initiative to develop a straightforward branding guide using Adobe XD.
Though the board members opted not to design a new logo from scratch, they aimed to lessen the brand’s intensity and infuse a livelier feel into upcoming designs. To achieve this, I chose two shades of green and yellow. These colors not only bring vibrancy to future designs but also work with the original red in the logo seamlessly.
Alongside the colors, I selected two sans serif typefaces – Oswald and Open Sans – based on their non-intrusive looks and their licensing arrangement, which was free for commercial use under the Adobe license.
As I was tracing their old logo on Adobe Illustrator to create a vector version of their logo, by the board’s request, the font in the original logo is replaced with Oswald.
*Note: due to the financial circumstances of the organization, the branding guideline is NOT implemented digitally. This branding guide is only applied to the printed designs I had created prior to the end of my work with them, see below:
Superintendent Conference
One-pager
Tools used: Adobe InDesign, Adobe Photoshop
Dimensions: 8.5 * 11 in.
Description: The School Superintendent Conference is a collaborative event that brings together organizations like Banner Health and the University of Arizona Asthma Research Department.
Its purpose is to offer a comprehensive preview of what the program would entail once integrated into their respective school systems. For this purpose, I created a one-pager to outline the funding resources, training, as well as the expected outcome of this program.
Icon Assets
Tools used: Adobe Illustrator
Dimensions: N/A, files are vector
Description: To enhance the clarity of information presented in our flyers, I developed a set of icon assets corresponding to each informational section.
School Nurse Conference One-pager
Tools used: Adobe InDesign, Adobe Photoshop
Dimensions: 8.5 * 11 in.
Description: The School Nurse Conference aims to provide basic overview of the Stock Inhaler program – how it aims to help children at a young age with asthma, as well as the results this program produced in the past.
Image Update
Tools used: Procreate [iPad], Adobe Photoshop
Description: Given the corruption of the old illustration file, I was tasked with creating a new image illustrating a boy exhibiting potential symptoms or signs of asthma in young individuals.